Customizing Your Booking Experience

Customizations control how your inventory is displayed to travelers — the theme colors, default currency, language, itinerary, and more. They apply across shareable links, embedded cards, grids, maps, and the booking engine.

What is a customization?

A customization is a configuration profile that defines:

Display currency — What currency prices are shown in.
Display language — The default language for content.
Default itinerary — Pre-filled check-in/out dates and guest count.
Theme — Colors and branding applied to embedded components.
Configuration — How inventory is presented (layout, sorting).

You can create multiple customizations for different markets or use cases.

Creating a customization

Go to https://studio.wink.travel (or your account on https://my.wink.travel).
Navigate to Customization from the sidebar.
Click Create a new customization.
Give it a descriptive name (e.g., “Europe - EUR”, “Japan Market”, “Default”).
Set the display currency, language, and default itinerary.
Configure theme colors to match your branding.
Click Save.

Where customizations are used

Once created, customizations are referenced across the platform:

Feature	How customization applies
Shareable links	The link uses the customization’s currency, language, and itinerary as defaults
Embedded cards	Cards render with your theme colors and display settings
Grids and maps	Inventory grids and map markers follow the customization
Booking engine	The entire booking flow uses the customization’s settings
Social posts	AI-generated posts can use a specific customization for pricing display

Multiple customizations

A common pattern is to create one customization per target market:

“US Market” — USD, English, default 2-night stay.
“Europe” — EUR, English, default 3-night stay.
“Japan” — JPY, Japanese, default 1-night stay.

When you create a shareable link or embed a card, you select which customization to use. This means the same property can be presented differently depending on the audience.

Overriding via URL

You can also override customization defaults using URL parameters on shareable links:

l=es — Override the language to Spanish.
c=EUR — Override the currency to EUR.
sd=2024-08-24&n=2 — Override the itinerary to a specific date and number of nights.

See The Book Now Button for the full list of URL parameters.