Get to know the team

Why Choose Us

Company Values

Ownership

Origin Story

Wink was born from a simple, powerful idea: empower hotels to reclaim control. As seasoned hoteliers, we witnessed OTAs dominating revenue and bookings, so we created a platform that puts marketing, direct reservations, and customer relationships back in hotels' hands—letting them drive their own success.

Direct

Mission

Our mission is to level the playing field, equipping hotels of all sizes with cutting-edge tools to thrive online. We empower hoteliers to reduce OTA dependency, boost direct bookings, strengthen authentic branding, and unlock greater profitability—driving fresh innovation throughout the hospitality industry.

Growth

Core Values

Empowerment, Innovation, and Partnership. We empower hotels to take full control of their destiny, fuel innovation with cutting-edge technology, and build lasting success through true partnerships. Together, these values create a powerful recipe for meaningful, sustainable growth in hospitality.