Comparison
Learn how Wink compares to other online travel segments in the market. Below is a quick breakdown of features we thought were important to compare against.
Feature matrix
| Feature | Wink | OTA | IBE | Bed Bank |
|---|---|---|---|---|
| Internet booking engine | 🟢 | 🟢 | 🟢 | ⚫️ |
| Link-in-bio storefront | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| B2B affiliate network | 🟢 | 🟢 | ⚫️ | 🟢 |
| Travel agent support | 🟢 | 🟢 | ⚫️ | 🟢 |
| AI-assisted distribution & marketing | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Social-friendly tools | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Commission-free B2C channel | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Free Google Hotel listing | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Web Component / SDK / API access | 🟢 | 🟢 | ⚫️ | 🟢 |
| Direct relationships | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Negotiable commissions per sales channel | 🟢 | ⚫️ | ⚫️ | ⚫️ |
| Channel manager & PMS connectivity | 🟢 | 🟢 | 🟢 | 🟢 |
| Supplier owns the Customer | 🟢 | ⚫️ | 🟢 | 🟢 |
| Track ROI | 🟢 | 🟢 | ⚫️ | ⚫️ |
| Pay-per-Performance | 🟢 | 🟢 | ⚫️ | 🟢 |
| Integrated payment gateway | 🟢 | 🟢 | 🟢 | ⚫️ |
| Payouts with Wise | 🟢 | 🟢 | ⚫️ | ⚫️ |
Wink vs IBE
Some hotels try to compare us to their internet booking engine that came bundled with their channel manager and ask us to give them a fixed, monthly, price based on the number of keys to their property.
We are not an IBE and hopefully Wink Academy helps to clarify this. There are pros and cons to any service. If your IBE works for your property, stick with that. Wink exists to fill several voids in the travel industry and bring it all together in one place.