The people rebuilding hotel demand.
Section titled “The people rebuilding hotel demand.”Operators, technologists and commercial leaders who lived the OTA problem before they built the platform to fix it.
What we stand for
Built by hoteliers, for hotels.
Section titled “Built by hoteliers, for hotels.”Origin story
Wink was born from a simple idea: empower hotels to reclaim control. As hoteliers, we watched OTAs dominate revenue and the guest relationship — so we built a platform that puts marketing, direct bookings and guest data back in hotels' hands.
Mission
Level the playing field. Give hotels of every size the tools to reduce OTA dependency, grow direct bookings, strengthen their brand and unlock profitability — at 5.5% all-in, not 15–25%.
Core values
Empowerment, innovation and partnership. We empower hotels to own their destiny, push the technology forward, and build lasting success through real partnerships.
Meet the team
Talented people, one mission.
Section titled “Talented people, one mission.”Working together to build exceptional products and deliver real results for hotels and partners.
May Rawddon
Head of Marketing
Passionate about creating products that millions will use, and the stories that get them there.
Jay Dastin
Business Development
20+ years connecting people and projects for growth across the travel and hospitality industry.
Theresa Siek
Chief of Staff
Chief of Staff — bio coming soon.
Want to build with us?
Section titled “Want to build with us?”We’re a small, ambitious team. If you’re passionate about travel and hotel commerce, we’d love to hear from you.